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First Tee honors Pebble Beach Company with prestigious Lifetime Achievement Award

The iconic golf destination is being recognized for decades of commitment toyouth development

PEBBLE BEACH, Calif. (Sept. 23, 2025) – Youth development organization First Tee today announced Pebble Beach Company as the recipient of its Lifetime Achievement Award. This prestigious honor recognizes the company’s unwavering commitment to supporting First Tee’s mission of building future leaders through golf.

“On behalf of Pebble Beach Company, we are honored to receive First Tee’s Lifetime Achievement Award,” said Heidi Ueberroth, Co-Chair of Pebble Beach Company. “We have witnessed firsthand how First Tee transforms participants into confident leaders, and we are proud to play a role, including serving as the backdrop for these life-changing moments. This partnership embodies our dedication to youth development and demonstrates how the game of golf can open doors and create opportunities for the next generation.”

Pebble Beach Company has demonstrated dedication to youth development by consistently offering its exceptional venues to First Tee initiatives. More than a thousand First Tee participants have competed in the PURE Insurance Championship, a unique PGA TOUR Champions event hosted at Pebble Beach Golf Links since 2004 with Spyglass Hill Golf Course joining as co-host in 2021. Pebble Beach Company has also played a pivotal role in advancing First Tee’s mission by providing access to its incredible courses, venues and views in support of First Tee events over the years.

“Beyond its status as a world-class golf destination, Pebble Beach Company has consistently demonstrated a deep commitment to philanthropy and community support, understanding that true greatness extends far beyond the boundaries of even the most famous golf course,” said Greg McLaughlin, CEO of First Tee. “For more than 20 years, First Tee has been a beneficiary of that commitment.”

Pebble Beach Company’s support of the PURE Insurance Championship has provided invaluable experiences for First Tee participants and alumni, giving them a once-in-a-lifetime opportunity at an impressionable age to forge mentorships and build confidence.

The Lifetime Achievement Award honors Pebble Beach Company’s sustained commitment to helping First Tee grow and succeed over more than two decades.

First Tee CEO Greg McLaughlin, legendary quarterback Steve Young, First Tee Honorary Chair Jim Nantz, Pebble Beach co-chairs Heidi Ueberroth, Brian Ferris and Bill Perocchi, and PGA TOUR Commissioner Jay Monahan pose with a declaration celebrating Pebble Beach Company’s support of First Tee.

Margaret Kerr of First Tee – Greater Houston, Julio Rodas-Rhim of First Tee – Metropolitan New York win pro-junior titles at 2025 PURE Insurance Championship  

Kerr and Rodas-Rhim were paired with pros Steven Alker and David Bransdon respectively 

PEBBLE BEACH, Calif. (Sept. 21, 2025) – After a week of exciting competition and personal growth, Margaret Kerr of Friendswood, Texas, and Julio Rodas-Rhim of New York City are the junior winners of the 2025 PURE Insurance Championship impacting First Tee, an official PGA TOUR Champions event, which concluded Sunday at Pebble Beach.  

Both Kerr and Rodas-Rhim sealed their victories Sunday with birdies on Pebble Beach’s iconic par-3 17th hole. Kerr and Alker finished 18-under to win by one stroke. Rodas-Rhim and Bransdon finished 16-under and won in a scorecard playoff. 

For more than 20 years, the PURE Insurance Championship has provided First Tee participants with the unique opportunity to showcase the skills and values they’ve gained through the program. Held at the iconic Pebble Beach Golf Links and Spyglass Hill Golf Course, the tournament pairs 80 standout teens from First Tee Chapters nationwide with PGA TOUR Champions players and amateurs from the business community. The annual event was broadcast internationally on Golf Channel. 

“This week, the 80 young representatives of First Tee demonstrated perseverance, personality and exceptional talent on the course,” said Greg McLaughlin, CEO of First Tee. “We extend our congratulations to Margaret and Julio on their outstanding victory. And we are sincerely grateful to PURE Insurance, Chevron, Monterey Peninsula Foundation, PGA TOUR Champions players, Golf Channel and all our generous partners for helping make this an unforgettable experience for our participants.” 

First Tee – Greater Houston’s Margaret Kerr is a 16-year-old junior at Clear Springs High School, who’s been playing golf for 10 years. She referees lacrosse games, fosters dogs and completed Ace, First Tee’s capstone program designed to help teens prepare for the future. 

“I don’t even think I can put it in words; life doesn’t feel real right now,” Kerr said. “I was so supported this week by not only my pro, but his caddie, his family – everybody.” 

First Tee – Metropolitan New York’s Rodas-Rhim is a 17-year-old senior at Fordham Preparatory School. In addition to earning a black belt in martial arts, he has been playing golf for 13 years. He was the New York State Catholic High School Athletic Association’s 2025 individual champion, and he plans to attend college somewhere warm so he can play golf all year. 

“I’m very grateful for this experience,” Rodas-Rhim said. “I really wanted to make my grandparents proud because they got me into golf in the first place, and them getting to see me on TV is probably a dream come true of mine.” 

During the week, First Tee partners PURE Insurance and Chevron celebrated their commitment to First Tee’s mission and raised additional funds to support the First Tee College Scholarship Program through special events. The program pairs select First Tee alumni with a mentor and provides professional development workshops and financial assistance throughout their college experience.  

This week, leaders from PURE Insurance surprised Malakai Jazayeri of First Tee – Phoenix and Ashton Washington of First Tee – Tampa Bay with invitations to become the newest members of the First Tee College Scholarship Program. 

First Tee is a youth development organization that teaches life skills and helps kids and teens build their strength of character through golf. The PURE Insurance Championship is one of several national opportunities provided by First Tee headquarters to encourage and motivate participants as they progress through the program and toward higher education opportunities.  

To access photos from the event, visit here. For more information on the tournament, visit PUREInsuranceChampionship.com. To learn more about First Tee and see the full field list, visit FirstTee.org.